When I was young, I voted based on the card my dad would write up for me on how to vote. I was too "busy" to study the candidates.
Later, I voted based on what the media said would probably win. I listened to what everyone else said about the candidates.
Recently, I've began to vote based on reading about the candidates - both what they say and what others say. If they already are elected representatives, I read about how they vote. I try to sort out what I think is lies, and what I think the candidate really stands for.
I think the absolute WORST thing one can do is NOT vote. Especially women - it took a lot of time, trial and fighting to get the right to vote, and to waste it is a pity. But that's another topic I can get really heated about.
I (now) would vote for who *I* wished would be winner, whether or not I thought they would "win". Who knows, maybe the next person feels the same as you, and the next, and the next, and the next...
And me? Personally right now I like Obama. That may change between now and next year
