Miracle Whip
Heinz ketchup

Aunt Jemima Syrup- it is my favorite, the others do not taste the same!

Bread- I will not buy the really cheap white bread, I buy either Nature's Own or Captain Derst bread

Butter- I have decided to stop using Margarine, butter is more expensive but it tastes SO much better.

When I buy orange juice it has to be Tropicana or Simply Orange

Diet Cokes- I don't buy these for me, my dh drinks them, but I know from experience that generic sodas do not taste the same!

Not a lot... I only pay full price when I have to. Like recently paid $1.59 for a dozen eggs at Kroger. I know Aldi's has them for $0.69 a dozen but it's all the way on the other side of town & I was already at Kroger. Same thing with milk. Paid $2.99 for a gallon when it was on sale last week!

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Iams cat food for my 13 year old Persian, Cupid (born on Valentine's day). I almost always have a $1 coupon and I only buy it on sale. However, after 14 years he would not take kindly to me chaning his diet. He eat NO table scraps and no wet cat food. Picky, picky, picky!

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Wife of Tim 22 years

There are too many things for me to list that I buy name brand only.
There is a big difference in the taste w/ many different products...but others not so much.
So...yes I do pay full price for a lot.

Definately...I actually don't buy any generic/store brands. I know supposedly they're made in the same factories/facilities but somehow, they taste different to me and seem to often be made with inferior ingredients (hence probably the price)...so I just don't bother anymore.