My Dh and Big boys will only eat Kraft .. the love Coke and diet coke
I only want White Lily flour for baking I use white Lily bread flower to bake bread

i mostly buy generic except for
heinz ketchup or franks ketchup(the only two i care for)
kraft just done right light ranch
campbells tomoatoe soup
welches grape jelly

those are a few i have to have name brand pretty much everything else is trial and error until i find a good non brand name version.

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Measure wealth not by the things you have, but by the things you have for which you would not take money.

Generic except DH must have ocean spray cranberry sauce, hienz ketchup, and amed brand cereal. If I can get generic cereal in his name brand box he does not know the difference.