I started an email newsletter that write tips for real estate investors. At first I just shared some tips from my experience & had great responses. Then some local real estate services approached me to advertise in it. I didn't want my email to be spam, so I told them that I would interview them instead, sharing their tips then distribute it to my email list (about 1500 reader then) for them, for a fee, of course.
So, here I am, with no background of writing and English as my second language, :P I become a self-made editor. However, I always had a thing about knowing what people want to read... they want simple & pratical stuff with some humor, not lecture, spam, or sales pitch, etc. And I was generate good results for my clients.
In 9 months, my reader list has grown to 5461 among 50 states and canada. I now publish email newsletter weekly or so, each charges $350 and costs me about 5-6 hours. Then host their article on our web site for $35 mo. I do have to pay the hosting fee for our server and email services.
I also partner with our local non-profit real estate group to interview their speakers for free and they would link my articles on their web site (because they like it too). I have brought them a lot of members and they have brought me many new readers and service venders (to be promoted). We are both happy.
Funny thing is, many people started to copy my business model. I mean, they tried and I was worried. But writing style is hard to duplicate because the personality would reflect on what they write. And my business wasn't making a 'killing' and it can't substain a full time income. So they eventually fade away. Oh well.
It's a unique business, sort of happen by accident. It began by mere good heart of sharing my landlording tips. However, it is my baby, a home-business I grow from the ground up. I had to figure many things out with no books teaching me how. I want to be unique and non-duplicatable.. I guess I am not very competitive and this is a better way for me.
My most recent newsletter: Horror stories of contractors - Before & After
http://www.benchmarkemail.com/publay...niqueid=105872
Past newsetters:
http://www.benchmarkemail.com/publay...niqueid=105381