Check and see if any stores near you give your child a discount during their birthday month.
I know Toys R Us sends a gift card (I think it was either $3 or $5).
Learning Ladder sends a coupon for 10% off anything in the store.

My DD's 1st bday is July 3. Toys R US just sent us a $5 off a $25 purchase coupon.

__________________
Laura

Build a Bear will send your child a $5 off of a $10 purchase for their b-day.

__________________
Want to save some green? Join a coupon train.