one cologne i really like is Velocity for men through Marykay and it is about $28.00 for a pretty good size bottle, bought it for my husband for xmas and he has yet to wear anything else. plus they also have a matching body wash if it is something your husband really likes.

I bought my dh Vera Wang for men for Christmas but I think it was $68. I like Allure for men, he used to wear Cool Water, Aqua Di Gio and XS.

I would check Sam's Club. I got my bottle of Guess there and it was way cheaper than anywhere else. Of course I didn't get the cute little pink purse/bag that came with the one from Macy's but I saved a ton of money!