I have found to last the longest out of the Charmin types. If you shop around you can find some really good deals that beat the costs of the cheap stuff when you buy the large packs.

I like the huge rolls because it just seems the regular sized ones run out so quickly, and I'm the only one who replaces them, so I always get the biggest rolls I can find when they're on sale.

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Don't you just hate that, my aunt and me talked about that recently how the men never replace it. She said that she will set a new one on the counter and even then her family, which her kids both teenagers and her husband, won't put it on the roller.