Six Flags Promo's To Keep An Eye Out For

Jillibean · **Six Flags Promo's To Keep An Eye Out For**

Quote:

Six Flags, Inc. has signed a number of licensing and sponsorship deals designed to boost its entertainment offering with some big-name brands.

The company has partnered with children entertainers The Wiggles to perform at its parks. The deal also calls to create "Wiggles World" areas (including play areas, cafes and merchandise kiosks) over the next five years. Three will debut in 2007. In return, The Wiggles will promote Six Flags during its North American tour.

In addition, Six Flags has expanded an agreement with professional skateboarder Tony Hawk to roll out two new themed spinning coasters in 2007. The brand will roll out additional Hawk rides over the next few years.

Six Flags also signed two new corporate alliance partners with Cold Stone Creamery and H.J. Heinz Co.

Under its multi-year partnership, Cold Stone Creamery will open and operate eight ice cream shops in Six Flags theme parks, issue in-store promotions and develop a special ice cream flavor named for the park. In addition, the two will partner on co-marketing offers to drive in-store and in-park sales, which will include direct mail programs and online offers.

For its part, Heinz will become the official ketchup of Six Flags Theme Parks. The company will use Heinz Ketchup and other condiments at its restaurants and promote the partnership via park signage.

Six Flags and Heinz will also launch a number of co-branded promotions, including peel away labels on ketchup bottles for a chance to win prizes online at SixFlags.com.

Six Flags

$50,000 Sweepstakes and Vacation Giveaway Entry

Card Offer Detail

KODAK & Coca~Cola are a couple others.

Jillibean · 04-27-2007, 06:57 AM