https://www.smokerservice.com/service/lmMoments.do

Enter code: LNM5964

By checking this box, I agree to participate in the L&M "Moments You Love" promotion. I also certify that I am a smoker 21 years of age or older and I agree to the following Program Rules and the Terms of Use for this website.
Offer available to all existing smokers on the L&M mailing list or any smoker who is successfully age-verified and joins the L&M mailing list.
Multiple submissions are allowed; Limit one keychain per smoker 21 years of age or older throughout the promotion.
All submissions to this website become the property of Philip Morris USA. No responses to submissions will be sent.
Submission of a moment does not guarantee use and only approved submissions will be accepted at the sole discretion of Philip Morris US

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I did this one a couple weeks ago. Keychain came within 2 weeks, that's pretty darn fast.