Do you reward yourself for meeting weight loss goals?

If you do, what kinds of things do you do for yourself?

If you haven't reached your goal weight, will you reward yourself when you do? what are you going to do for yourself?

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Every week that I step on the scale and I've lost weight I call up my sister. Just hearing her be excited for me is a reward. She has lost 40 lbs over the past year so she knows how much it helps having a cheerleader and a coach.