I think it's great that they've come up with the concept, less plastic is always good for the environment.

But I don't find it to be that much more concentrated.

What are your thoughts?

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HAPPY HOLIDAYS!

Whether it is more concentrated or not, I think it's a plot to get us to use more detergent. I bought some this week, (I normally use TJ's all natural kind but couldn't get there) and it is very easy to use more than they recommend. Since it is such a small cup, the load lines are close together and just a little extra wastes some. I have a feeling I'm going to use it up faster than I would a normal bottle that offers the same number of loads. I'd much rather have the bottle be made of recycled plastic and the detergent inside "all natural" as far as being better for the environment.

I too feel it is a plot for us to use more. I barely used up to the first line when I did my laundry before and now I have to use to the full 1st line in order for it to be as effective as before- which makes no sense since it is supposivley more concentrated! I guess I will be going back to the powdered versions again when all the liquid is used up!