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Work
at Home Ideas: Gift Basket Business
For those with a creative flair and a knack for putting things
together, this home-based business can be both fun and profitable. You can
design attractive pre-made gift baskets, or customize them according the wishes
of the gift-giver and the lucky recipient.
Getting started: This is a great business to start
part-time. You can invest as much or as little time as is convenient for
you. To get started, you'll need more than just the materials to make your
baskets. You'll need a carefully thought-out business plan and marketing
strategies. For more information on writing a business plan, see How to Start a Home-Based Gift
Basket Business.
What to charge:
Gift baskets can range anywhere from $15 on up to the hundreds. What
you charge depends on the type of basket, its contents and the work in involved
in putting it together.
Marketing:
Have clever business cards printed and include them with each basket
that gets sent. Advertise in the yellow pages, or on the
internet. You may want to participate in craft fairs and shows.
You can market your baskets to individuals and/or businesses. It
may be easiest to start with individuals, and branch out into the
corporate market. Many businesses purchase gifts for employees,
clients, prospects, etc. Since this business relies heavily on
repeat customers, this can be a very profitable area to get
into.
Resources: For more information contact the Gift Association of America, 612 W. Broad St., Bethlehem, PA 18018, (610) 861-9445.
Subscribe to Gift Basket Review ($29.95 for a one-year subscription), Festivities Publications Inc., 815
Haines St., Jacksonville, FL 32206, (800) 729-6338.
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