Attention, Target Shoppers: If you notice new wellness icons popping up in your grocery aisles, you might need some additional explanation. I saw them just yesterday, and while terms like “vegan,” “organic,” and “gluten-free” seem pretty straightforward, I wondered what, exactly, the more ambiguous labels of “nutritious” and “responsible” meant. Here’s your cheat sheet, according to Target.com:
A product that carries the USDA Organic Certification on-pack, thereby meeting the National Organic Program’s definition of “Certified Organic” or “100% Certified Organic.”
In order to qualify, there are two standards. A food must meet one of them.
- A single-ingredient food (whole, unprocessed) EXCLUDING sugar, flour and juice concentrates
2. A non-grain item, the first ingredient being one of the following: fruit, vegetable, dairy, nuts/seeds or protein and for a grain item, the first ingredient must be a whole-grain – AND – total fat must be less than 10% of the daily requirement, and less than 30% of the dish’s value. Fat also must be less than 10% saturated. Sugar must be less than 25% of calories, sodium must be less than 480mg for individual foods and 600mg for a meal/main dish.
Read more HERE
A product that has an independent third-party certification, or it carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
A product that has an unqualified independent third-party certification, or it carries an on-pack marketing claim relating to the finished product being gluten-free.
A product that carries an unqualified independent, third-party certification or on-pack statement relating to the product being 100% vegan.
A product that carries an on-pack Whole Grain Council Stamp, or it has at least 8g of whole grains per serving.
A product that has an unqualified independent third-party certification related to the product being made in accordance with fair-trade principles in which fair prices are paid to producers in developing countries.
A product that has one or more of the following:
– An animal-welfare certification (e.g. Humane Bunny Certified, Humane Heartland Certified, Animal Welfare Approved).
– The product’s seafood components must meet Target’s Sustainable Seafood Policy. This includes being Wild Caught or Marine Stewardship Council certified.
– Roundtable on Sustainable Palm Oil (RSPO) certification or other sustainable palm oil statement or certification.